Digital Marketing Archives - Intellisoft Systems

How Can AI Tools Help You At Work

October 8, 2024August 15, 2024 by Vinai Prakash

Learn Ai Tools in Singapore with Intellisoft

I recently received a question from a prospective learner about how AI Tools can help them in their work when they were browsing our website for WSQ AI Tools Course in Singapore. And I keep receiving similar questions, because there is a lot of misconceptions about AI Tools – what they can do and cannot do… specifically, how they can help in the workplace.

Questions like: “I just wanted to know how this course will benefit my current working environment.

We have a WSQ Course on AI Tools – Digital Transformation with AI Tools, where we teach how to use this new and emerging technology for serious work at the workplace. To clarify on this, let me dive deeper into this topic.

Here’s how each of these AI tools can be beneficial for your work:

1. ChatGPT (AI-Powered Writing and Communication Assistant) – From OpenAI

Content Creation: ChatGPT can help you generate high-quality content for emails, reports, presentations, and social media posts, saving you time and ensuring consistency in tone and style.
Customer Support: It can assist in drafting responses to common customer queries, enabling faster and more accurate communication.
Idea Generation and Brainstorming: Whether you’re stuck on a project or need fresh ideas, ChatGPT can offer suggestions, helping you think outside the box.

2. Gemini (AI Data Analytics and Insights) – From Google

Data-Driven Decisions: Gemini can analyze large datasets and provide actionable insights, making it easier for you to understand trends and make informed decisions.
Predictive Analytics: It helps in forecasting outcomes based on historical data, which can be critical for strategic planning and resource allocation.
Automation of Routine Analysis: Gemini can automate repetitive data analysis tasks, allowing you to focus on higher-value activities.

3. Copilot (AI-Assisted Coding and Development) – From Microsoft

Code Suggestion and Completion: Copilot can help you write code faster by suggesting snippets and completing code as you type, reducing errors and speeding up development.
Learning and Upskilling: Even if you’re not a developer, Copilot can help you understand and learn coding basics, making it easier to collaborate with technical teams.
Automating Repetitive Tasks: Copilot can assist in automating routine coding tasks, freeing up time for more creative and complex work.

4. Other AI Tools

Automating Administrative Tasks: AI tools can automate scheduling, email filtering, and data entry, allowing you to focus on more strategic aspects of your role.
Enhancing Creativity and Innovation: AI can help you explore new approaches to problem-solving and product development by providing insights and suggestions you might not have considered.
Personalization: AI tools can help tailor customer experiences by analyzing data and suggesting personalized content or solutions, leading to better engagement and satisfaction.

Overall Benefits

Increased Efficiency: Automate repetitive tasks and streamline workflows, giving you more time to focus on high-impact activities.
Improved Decision-Making: Leverage data-driven insights and predictive analytics to make more informed decisions.
Enhanced Creativity: Use AI to generate new ideas, approaches, and solutions to complex problems.
Skill Enhancement: Learning to use these tools will expand your skillset, making you more adaptable and valuable in your current and future roles.

By the end of the AI Tools for Digital Transformation course, you’ll be equipped to integrate these AI tools into your daily workflow, boosting your productivity, enhancing your decision-making capabilities, and helping you stay competitive in a rapidly evolving digital landscape.

Other Useful AI Tools

Grammarly
- Writing Assistant: Grammarly offers AI-powered suggestions for grammar, style, and tone, helping you write clear and effective content. It’s available as a browser extension, making it easy to use across different platforms.
Notion AI
- Content Creation and Organization: Notion’s AI features help you brainstorm,
- summarize, and generate content directly within your notes and documents, making it a versatile tool for personal and professional use.
Jasper (Free Trial)
- AI Content Generator: Jasper (formerly Jarvis) helps you create content for blogs, social media, and marketing campaigns. It offers templates and suggestions tailored to different writing needs.
Otter.ai
- Transcription and Note-Taking: Otter provides real-time transcription of meetings, interviews, and lectures, making it easier to capture and share key information.

By incorporating these AI tools into your workflow, you can enhance your productivity, streamline creative processes, and elevate the quality of your work, regardless of your current working environment.

Additional AI tools (Image Editing, Video Editing, Slide Creation, and More)

Image Editing

Canva (Free Plan)
- Design and Editing: Canva offers AI-powered tools for graphic design, allowing you to create professional-looking images, social media graphics, and presentations with ease.
- Magic Resize: This feature automatically resizes your designs for different platforms, saving you time and ensuring consistency across various formats.
Remove.bg
- Background Removal: This free tool uses AI to quickly remove backgrounds from images, making it easier to create clean and professional visuals.
- Integration: You can use it directly within Canva or download the edited images for use in other applications.
DeepArt
- Artistic Filters: DeepArt allows you to apply AI-generated artistic styles to your photos, transforming them into artwork inspired by famous artists like Van Gogh or Picasso.

Video Editing

Kapwing
- Online Video Editor: Kapwing offers a suite of AI tools for video editing, including trimming, resizing, and adding subtitles. It’s user-friendly and doesn’t require any prior editing experience.
- Smart Cut: This AI feature helps in automatically cutting out silent or less interesting parts of a video, making the editing process faster.
Descript
- Transcription and Video Editing: Descript is a powerful tool that offers transcription services and lets you edit videos as easily as you would edit a text document. You can also use its overdub feature to correct spoken errors in videos.
Pictory
- AI Video Creation: Pictory allows you to create short, branded videos from long-form content like webinars or blog posts. It automatically extracts key points and generates engaging videos.

Slide Creation

Beautiful.ai
- AI-Powered Presentation Design: Beautiful.ai helps you create visually appealing presentations by automatically adjusting the layout and design as you add content, ensuring professional-quality slides.
- Templates: It offers a range of smart templates that adapt to your content, saving you time and effort.
Tome
- Narrative Design Tool: Tome uses AI to help you build compelling visual narratives, perfect for presentations or storytelling. It allows you to quickly integrate multimedia elements and designs into your slides.
Designs.ai
- Slide and Video Creator: This tool offers a suite of AI-driven features for creating presentations, videos, logos, and other digital assets. It’s particularly useful for generating ideas and visuals quickly.

The AI Tools industry is in its infancy. New tools are emerging every single day, and the improvement in the tech is simply exponential. With so many tools, it is difficult to choose, and often people are lost in the sea of hundreds of AI Tools to choose from.

If you are not sure which AI tool can help you, simply join our WSQ Funded AI Tools course in Singapore. Our AI Expert Trainers will guide you in the best tools to use, and how to use them. With step-by-step knowledge, use of the best prompts (Prompt Engineering), and some best practices in AI, you will be in on your way to shine in the workplace in no time!

Cheers,
Vinai Prakash
Founder & Master Trainer, Intellisoft Systems & Intellisoft Training, ExcelChamp, PMChamp.

How To Calculate Customer Engagement Using Social Media?

August 20, 2021 by Corporate Training Singapore

The rising engagement of people in social media platforms have attracted all the brands towards social media. So, Brands have started to craft graphical story around the key brand value and offerings for better Customer Engagement using Social Media.

The challenge today is to find how engaged are your customers with your Social Media Pages. This needs to be measure & tracked to ensure enough ROI is being generated for the time & resources spent.

If you are a Digital Marketer, having a proper Strategy & Implementation in Digital Marketing is the only way to reach target audience. Also, to generate good ROI.

Let us discuss the social media engagement steps from strategy to Implementation that will improve the ROI & Customer Engagement.

Set SMART Goals:

There’s no denying that social media can be a powerful tool, but too often companies caught up in producing a stream of content. But, they don’t think about the big picture.

Whether its corporate, marketing, branding or Customer relationship management, it will work better if the goals are shaped around the key business objective.

Leat to set SMART goals for Better Customer Engagement at Intellisoft — SMART goals for Better Customer Engagement in Social Media

Select several goals that are most important to your business and are feasible to achieve.

The goals can be:

Awareness
Customer Retention
Branding
Lead Generation
Promotion
Referral Traffic
Sales
Launch
Loyalty

By curating the goals you can easily think of themes, content brackets, visuals & platforms. If you think its limiting, its quiet opposite. In fact, it gives a clear understanding and vision of accomplishments.

Do check out our Insightful Article on the 10 Exciting Tips for Engaging on Instagram

Analyze Your Social Media Marketing Strategy:

Once you have defined the big-picture, it is important to stack your efforts in right way. It is important to analyze how you allocate the content. This is to make sure the contents are in alignment with the goals and key business objectives.

Learn to Analyze the Customer Engagement Strategy at Intellisoft Singapore — Learn to Analyze the Social Media Marketing Strategy at Intellisoft Singapore

Curate a system to measure the social media content efforts to support your goals. First, create a basic spreadsheet of content, time and engagement. It can be filtered to analyze later.

Here are the few questions to start your analysis with:

What is my post frequency?
What topics do I post most frequently about?
Is my brand’s voice, personality and objective coming through my post?
What characterizes my post?

Implement Your Game Plan:

Goals may be the backbone of the marketing program, but translating the to a powerful content will take you a long way. Think of each piece of content you share as a larger story your brand / company wants to communicate.

In fact, each content should have a clear theme, point of view and a take away for the consumer.

Learn to Implement your Marketing Strategy at Intellisoft Singapore — Learn to Implement your Social Media Marketing Strategy at Intellisoft Singapore

Here are some ideas of Implementation:

Post Regularly & Be active
Communicate Promotions, Offers and Services
Respond quick for customer engagement
Mix up types of contents
Show the usefulness and lifestyle

Track & Measure ROI:

Looking closely at the implementation, the next step would be tracking of the engagement.

Learn to Track & Measure ROI with Insights at Intellisoft Singapore — Learn to Track & Measure ROI with Social Media Insights at Intellisoft Singapore

Track the insights & engagement to streamline the efforts better. You can easily track the following:

Time people are Viewing your post
Demographics of the people engaging
Tracking the Clicks to Conversion
Type of Contents that gets the more engagement. For instance – Inspirational Quotes, Texts, Videos, Images, GIF, Info-graphics

Track the content themes & decide frequency based on the engagement metrics. Alter the frequency, time & Content Strategy based on the insights.

Qualitative content wins. Focus on the content that generate strong leads, keep in track of loyal consumers, a responses from star consumer, and add them to further posts.

This might be a little hard to keep in track but its valuable to capture them and add because ultimately not always number wins, but satisfaction & reviews do.

How To Calculate Customer Engagement using Social Media?

Here are some quick ways to calculate engagements:

Look for Virality in your Facebook page analytics. It shows the likes & shares for your better understanding too.
Instagram: Enable insights from settings & start to track insights in every post. Therefore, you arrive at a better understanding of the reach.

Learn to Calculate Customer Engagement With Insights at Intellisoft Singapore

All these are a just perspective ideas & guidelines. But, it is always good to master the skill for desire outcomes.

Intellisoft has carefully designed a highly insightful Digital Marketing Course to help you learn & master the Social Media platforms to get your Brand, a great value.

Learn how to improve the current marketing activities & get them to perform at their very best, therefore getting the maximum ROI from them.

Why wait? Join us today & master Digital Marketing starting from S$61.25*. You can claim that also from SkillsFuture.

Register Online now for the 2 days practical hands-on course to get the most out of Digital Platforms.

We are here to assist you if you have any more questions on the Course.

Feel free to call me at 9343-2080 or Email us to request brochure or any other queries.

Cheers,
Lavanya
Tel: 6250-3575 Whatsapp: 9343-2080 | corporate@intellisoft.com.sg

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P.S: Do check out the interesting Article on 5 Tips to Improve your Business Search-ability in Google

10 Exciting Tips for Engaging on Instagram

August 20, 2021July 9, 2021 by Corporate Training Singapore

In today’s world of information consumption, we are surrounded by media, and its never been more important than now to grab your audience’s attention with high quality content.

Social media channels have made it easy for brands to increase customer engagement not just through text, but through photos, videos & info graphics.

Visual media are increasingly being used by marketers keen to connect with customers – and to have their messages amplified with likes, comments and shares. More products are moving to Instagram than ever.

Too many companies opt for a blanket coverage approach to social media. They share the same posts in the same way to all the channels, and then they question why their followers aren’t engaging with their account.

There isn’t a one fit solution to social media: each network has its own character and audience. To get the most out of social media channels, you need to create strong content – and then use it to start a conversation that is appropriate to that network.

One such trending social media is Instagram. It is a Photo Sharing medium which has entirely changed the way we interact with images and with the brands that post them. It currently has 130+ Million users, using the app every day.

Because of the Instagram’s instant, on-the-go appeal, companies are using it to humanize their brands, with plenty of behind-the-scenes and more informal content, as well as encouraging user-generated content with great success.

Here are some quick tips for engaging on Instagram:

Build a community by putting your official hashtag in your banner heading for fans to know how to tag you.
Show the human side of your brand by mixing behind-the-scenes shots with customer, employee, and producer photos and videos.
Design and lifestyle are the big part of Instagram, so think how your product works in people lives.
Use filters creatively
You can find out more about your Instagram activity through their built-in statistics, so use them to inform your content as your profile evolves.
Don’t be “Salsey” or use blatant product placement. Users of Instagram are media savvy, and they don’t appreciate the community being used as a commercial.
Brands that are popular on Instagram are original and artistic, and they blend the use of Instagram into community building.
Post regularly & use the platform to show your take on current events, holidays & seasons.
Use specific hashtags for promotions. Don’t use too many. Keep it simple.
Blend Instagram with your website for more interactive experience. Instead of simple product pictures you can ask customers to upload their photos and experiences.

Social Media marketing being the Trending form of Digital Marketing, is a skill to be mastered right now!

Intellisoft Offers you an Ultimate 2 Days Digital Marketing Workshop to improve the current Digital marketing activities & get you to leverage on existing content, new content generation, and ideas to maximize ROI from the Social Media Marketing.

Register Online now to get the most out of Digital Platforms.

How Can AI Tools Help You At Work

Here’s how each of these AI tools can be beneficial for your work:

1. ChatGPT (AI-Powered Writing and Communication Assistant) – From OpenAI

2. Gemini (AI Data Analytics and Insights) – From Google