Digital Marketing Training in Singapore ( WSQ Grant)
Course Duration: 2 Days Digital Marketing, sometimes called Internet or Online marketing, is a set of techniques and technologies used to promote brands, products and services to consumers over a range of online channels.
Virtually every organization should have an online presence and be effective in leveraging digital marketing opportunities. This requires you to know the latest marketing tools and techniques to use the tools effectively to achieve overall business goals.
In this training, we will focus on understanding the fundamentals of digital marketing, creating a web presence, doing Search Engine Optimization (SEO), and using social media platforms like Facebook & LinkedIn.
You will also learn how to improve the current marketing activities and get them to perform at their very best, getting the maximum ROI from them.
Lesson 1: Key Concepts
Lesson 2: Planning
Lesson 3: Web Presence Options
Lesson 4: Website Considerations
Lesson 5: Search Engine Optimisation
Lesson 6: Social Media marketing Considerations
Lesson 7: Social Media Accounts
Lesson 8: Using Social Media
Lesson 9: Social Media Management Services
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Lesson 10: Social Media marketing & Promotion
Lesson 11: Social Media Engagement, Lead Generation & Sales
Lesson 12: Online Advertising
Lesson 13: E-Mail Marketing
Lesson 14: Mobile Marketing
Lesson 15: Web Analytics
Lesson 16: Social Media Insights
Lesson 17: E-Mail Marketing Analytics
Lesson 18: Online Advertising Analytics
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After Completing the Digital Marketing Training Course, Participants will be able to:
- Define the main elements of Digital Marketing.
- Understand the Advantages & Limitations of Digital Marketing.
- Recognize the need for a consistent online presence in line with Corporate Identify & Design.
- Understand the term Content Management System (CMS).
- Recognize various methods for Promoting a Website.
- Understand the terms Page Title, URL, Description Tag, Meta Tag & their importance for SEO.
- Create a Social Media Business Profile.
- Understand some common Social Media Actions.
- Use a URL shortener to track links.
- Outline good practice in managing Social Media Comments & Complaints.
- Understand different types of Online Advertisement.
- Schedule an email in E-mail Marketing Application.
- Understand how Mobile Applications can be used for Marketing.
- Setup & Export an Analytics Report.
- Schedule an Analytics Report e-mail for an E-mail Marketing Campaign.
- Understand Split Testing and its importance in measuring the success of Online Advertising Campaigns.
There is no pre-requisites required for this course. You can take up this course if you are : – Sales and Marketing professionals. – Entrepreneurs. – Students. – Digital Marketers. – IT Professionals.
Anyone who wants to grow their business and do powerful & effective marketing quickly can attend this program. There are no pre-requisites for this course. All we need is an open mind, a willingness to learn online digital marketing and basic PC skills. Professionals from any of these background can easily attend and make the most of this Digital Marketing workshop:
- HR,
- Banking Sector,
- Heath-care,
- Media/PR,
- Travel Sector,
- Business professionals,
- A Graduate or a student,
- An IT Professional,
- Sales Professional,
- An Entrepreneur who is willing to grow his business,
- Whether you are from marketing background… or opting for digital marketing as a career.
After Completing the Digital Marketing Training Course, Participants will be able to:
- Define the main elements of Digital Marketing.
- Understand the Advantages & Limitations of Digital Marketing.
- Recognize the need for a consistent online presence in line with Corporate Identify & Design.
- Understand the term Content Management System (CMS).
- Recognize various methods for Promoting a Website.
- Understand the terms Page Title, URL, Description Tag, Meta Tag & their importance for SEO.
- Create a Social Media Business Profile.
- Understand some common Social Media Actions.
- Use a URL shortener to track links.
- Outline good practice in managing Social Media Comments & Complaints.
- Understand different types of Online Advertisement.
- Schedule an email in E-mail Marketing Application.
- Understand how Mobile Applications can be used for Marketing.
- Setup & Export an Analytics Report.
- Schedule an Analytics Report e-mail for an E-mail Marketing Campaign.
- Understand Split Testing and its importance in measuring the success of Online Advertising Campaigns.
Anyone who wants to grow their business and do powerful & effective marketing quickly can attend this program. There are no pre-requisites for this course. All we need is an open mind, a willingness to learn online digital marketing and basic PC skills. Professionals from any of these background can easily attend and make the most of this Digital Marketing workshop:
- HR,
- Banking Sector,
- Heath-care,
- Media/PR,
- Travel Sector,
- Business professionals,
- A Graduate or a student,
- An IT Professional,
- Sales Professional,
- An Entrepreneur who is willing to grow his business,
- Whether you are from marketing background… or opting for digital marketing as a career.
Lesson 1: Key Concepts
Lesson 2: Planning
Lesson 3: Web Presence Options
Lesson 4: Website Considerations
Lesson 5: Search Engine Optimisation
Lesson 6: Social Media marketing Considerations
Lesson 7: Social Media Accounts
Lesson 8: Using Social Media
Lesson 9: Social Media Management Services
|
Lesson 10: Social Media marketing & Promotion
Lesson 11: Social Media Engagement, Lead Generation & Sales
Lesson 12: Online Advertising
Lesson 13: E-Mail Marketing
Lesson 14: Mobile Marketing
Lesson 15: Web Analytics
Lesson 16: Social Media Insights
Lesson 17: E-Mail Marketing Analytics
Lesson 18: Online Advertising Analytics
|
There is no pre-requisites required for this course. You can take up this course if you are : – Sales and Marketing professionals. – Entrepreneurs. – Students. – Digital Marketers. – IT Professionals.
Learn By Doing
You learn best when you Do It Yourself.
We teach you, step by step, how you can learn new skills, build your knowledge and enhance your career prospects quickly & easily, with Practical Tips & Tricks!
Do You Have Any Questions or Need a Quotation?
Simple. Just tell us what you need. We’ll be glad to help you!
Some of the companies that experienced our trainings
How To Register
Register for the Digital Marketing today by simply clicking on the chosen course date available at the top of this page. Need Help?
- Call us at +65 6252-5033, SMS / WhatsApp: +65 9066-9991
- Send an email to info@trainingint.com OR
- Submit an online enquiry if you have any questions regarding Digital marketing training.
We also offer Corporate Trainings for Digital Marketing. If you have a group of people, we can arrange to conduct the Digital Marketing training at your office location too. Just contact us for logistics.